As of September 1, 2010, Canadians will no longer be able to exchange their Kool-Aid points for craptacular prizes. Officially, Kraft, which owns Kool-Aid, discontinued the long running promotion in 2008 when it removed clippable points from all of its Kool-Aid products. Since then, Kraft has still offered prizes, but only while supplies last (and it looks like they're about to run out).
The Kool-Aid site currently lists ten available prizes, but as I recently discovered, seven are out of stock, leaving only the Kool-Aid water bottle (100 points), the Crayola markers pack (300 points), and the underwater camera (2,000 points). These prizes are not only lame, but they cost way too much.
When points were still around, a single packet of Kool-Aid—worth one-point—cost approximately thirty cents, which means that you had to buy thirty dollars worth of Kool-Aid to get enough points for the water bottle, ninety for the markers pack, and six hundred for the underwater camera. Kind of steep, don't you think?
Then there's the exorbitant shipping and handling fees. The water bottle, which looks like it could have been plucked from a dollar store bargain bin, costs $3.50 to ship; the Crayola markers pack, which retails for four dollars, costs five to ship; and the hideous looking underwater camera, which retails for sixteen, costs eight to ship.
The points-to-prizes ratio wasn't always this bad. In the early 90s, I got a Sonic the Hedgehog video game for one hundred points. It wasn't a great video game, but it was certainly better than a water bottle, and shipping was free.
Photo by Stephen M.
Friday, July 16, 2010
By Stephen M.