The Slate Culture Gabfest Strikes the Right Balance With Its Audible Endorsements - The Intrepid

Thursday, September 17, 2009

The Slate Culture Gabfest Strikes the Right Balance With Its Audible Endorsements

Slate Culture Gabfest

When the Slate gabfests first introduced Audible.com as a sponsor, the ad spots were long, clumsy, and irrelevant. I’m happy to report that this is no longer the case. In Wednesday’s episode of the Slate Culture Gabfest, Stephen Metcalf, Dana Stevens, and Julia Turner, nailed what an Audible endorsement should sound like. The episode, which dealt in-part with the recent series of celebrity outbursts (Kanye West at the VMAs, Michael Jordan at the NBA Hall of Fame, and Joe Wilson during Obama’s speech last week), featured an endorsement of an abridged version of Bob Dylan’s Chronicles: Part I, as read by Sean Penn.

This endorsement was perfect. It was short (a minute in length), witty, and it fit perfectly with the theme of the show (Dylan and Penn have both massive egos, and are often prone to bouts of Kayne West levels of douchebaggery). Nice work guys, now I can listen to the Gabfest without skipping ahead.

You can find the Slate Culture Gabfest at Slate.com.

2 comments:

Gary said...

it's definitely a marked improvement. I actually unsubscribed from the Gabfest when audible first came on; so unbearable were the plugs. But yeah, works fine now, even though i do fast forward through them!

Stephen M. said...

I think they've struck the right balance. The Audible endorsements are usually aren't more than a minute or two, and they're usually related somehow to the stories of the week.