A Better Bookmobile - The Intrepid

Tuesday, July 07, 2009

A Better Bookmobile

Book Truck Dr Jekyll Johnson County Library Kansas City
Book Truck Mr Hyde Johnson County Library Kansas City
Two sides to the same truck.

Two weeks ago in Kansas City, Johnson County Library launched its new fleet of literary themed book delivery trucks. Each truck promotes a fictional business based on literary classic, like Captain Ahab’s Fine Seafood, or Kafka’s Pest Control, and every truck includes the tag line: "Available at Johnson County Library."

Book Truck Kafka Johnson County Library Kansas City
Book Truck Captain Ahab Johnson County Library Kansas City

Will this cool and innovative scheme pull people away from their televisions and into their local library? In the US, with "Dancing with the Stars" in full swing, not likely.

All photos by jocolibrary.

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