Aliya-Jasmine Sovani: Save the Boobs Campaign - The Intrepid

Monday, May 18, 2009

Aliya-Jasmine Sovani: Save the Boobs Campaign

Boobies sell. In fact, if the YouTube comments about Aliya-Jasmine Sovani's breasts—the real stars of this video—are any indication, they're probably worth a thousand Bill Mayses.

This jiggle-fest, if you weren't paying attention, is an ad for Boobyball, a fundraiser to help support breast cancer research. Lately, it seems like breast cancer awareness advertisers are sticking close to PETA's strategy: use busty, scantily dressed women to attract as much attention as possible, positive or otherwise. This is a slippery slope. Last month, The Onion joked in a satirical video that PETA's treatment of women reflected misogynistic attitudes. And you know what? They weren't exactly off-the-mark.

Sovani's bouncing boobs are sure to grab a lot of male attention, but the overt objectification has the potential to upset female supporters too.

Originally spotted at Torontoist.