A few months back, we argued that the online audio book service Audible.com was ruining the Slate Political Gabfest. Sure, our argument was crazy and exaggerated, but Slate’s Audible ads were, and still are, disruptive. The Political and Culture gabfests are well-produced and insightful, but every time Audible.com is mentioned, we cringe and find ourselves jumping ahead to the next discussion topic. Dickerson and Plotz don’t even seem all that interested in Audible, as Bazelon has to constantly remind her Political Gabfest co-hosts to say something about their sponsor. Stephen Metcalf, Dana Stevens, and Julia Turner—of the Culture Gabfest—are a little more enthusiastic and a little less forgetful, but the ads still break up the flow of the show.
We still believe that Audible.com is the perfect sponsor for both shows. We love books, and we want to hear the opinions of the gabfest hosts (that’s why we listen to the show in the first place). The ads just need to be better integrated or repositioned, so they don’t break up the main discussions.
Monday, April 27, 2009
By Stephen M.