Facebook's Not About Networking, It’s About Broadcasting - The Intrepid

Sunday, March 01, 2009

Facebook's Not About Networking, It’s About Broadcasting

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According to research conducted by Cameron Marlow, Facebook’s resident sociologist, the average Facebook user has 120 friends (although, women tend to have more than men)—out of this group, the average male user regularly corresponds with only seven friends, while the average female only interacts with ten. The information that most users post to their accounts is obviously for the benefit of their close contacts, but as this study indicates, Facebook members really aren’t networking on a large scale—as was previously thought—instead, users are only broadcasting information about their lives to casual acquaintances. Facebook may give us the illusion that we’re keeping in touch, but in reality, our close circle of friends is as tight as ever.

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